re|chi approached Kubis Interactive to capture the simplicity and ancient origins of the brand in our photoshoot surrounding the packaging of the brand for marketing and digital purposes. Much like the essence of each product itself, marrying the individual ingredients with the packaging to provide an explanation of what each and every product was creative symmetry in motion.
One body. One mind. One unit. And ultimately, one package that pays homage to each of the ingredients and the role they play in the revitalization process. Inspired by Traditional Chinese Medicine, re|chi plays on the concept of "chi" itself, providing customers with packages for every day revitalization and energy essentials, made from the Earth's essential ingredients; plants, minerals, and natural elements.